International Marketing contains all necessary professional skills and experience areas, which are of great business value in the international economic process. Students learn the theory, but also how to apply it. Simultaneously they learn how to continuously expand their skills. The assignments include tasks such as product development, market analysis and evaluation, strategic planning in a national and international context, developing and executing efficient marketing programmes or managing a department with an economic and ethical responsibility.
How do I manage an enterprise? Where can I make high profits? How can I keep the costs in control? How do I behave in an international context? What influences do international tax law and the worldwide finance- and commerce market have?
If you would like to find the answers to these questions, then our economic study programme International Business Economics (IBE) is the right choice for you. The main points of IBE are business administration, finance, organisation, budgeting, tax, controlling, calculation, investment analysis, logistics, management techniques and much more. Informatics and data management will complete your knowledge of economics. Parallel to these topics you will receive a clear insight into the basics of marketing and you will also be exposed to relevant soft skills.
Are you interested in a truly international study programme? Are you ready to face challenges on global markets? Then International Business and Management Studies (IBMS) is the right choice for you! A study programme that teaches you how to successfully combine knowledge, skills and attitude in an international and intercultural setting. All with the purpose of performing business related tasks in a professional manner.
IBMS students graduate with a real international orientation. They will usually end up in one of the many different positions ranging from international account manager, PR-manager, product manager or sales and marketing manager, to international treasury manager or human resource manager. Some graduates prefer to start their own businesses or become consultants. What about you?
To find fresh products in today’s supermarkets is regarded as absolutely normal. But how do they find their way to the shopping baskets of the consumers? How are they produced, packed, traded, transported and sold? Who ‘develops’ new food concepts? And, very important, how is it guaranteed that everything is good and healthy and ‘value for money’? All these questions and many more, are answered by professionals in the world of the fresh industry.
The new Fontys study programme “International Fresh Business Management (IFBM)” will precisely answer this question. International Fresh Business Management is a study course that combines marketing, logistics, economics and the knowledge of the fresh chain for local, regional and international markets.
Did you realise that your mobile, jeans or new shoes have traveled a long way before finally reaching you? Raw materials are sourced from all over the world. Then the production process is carried out in countries with low labour and manufacturing costs. Next, the finished products are typically transported from Asia to Europe and America where they are stored in large warehouses. Modes of transport such as air, shipping, rail and trucking freight are typically involved. Products are subsequently distributed to a diverse range of stores and finally reach the consumer. The complexity of these processes and the relationships between manufacturing, distribution, wholesale, retail and market environment, ensure an ever growing demand for Logistics.
This programme is efficiently designed to meet the educational needs of individuals already involved or interested in Logistics. Classes are small and interactive, designed towards problem-solving in the real world and demonstrating actual business situations.
Through varied group projects, assignments are designed to apply newly acquired skills and bring knowledge to the workplace. The programme is a well-balanced mix of lectures, case studies, working groups, field visits, practical training periods and graduation activities.